Thinking About Sponsorship

I had a call today with a potential sponsorship client. As it turns out, we weren't a good match for their needs but I did talk with them for some time about how they needed to approach whatever sponsorship creation and sales plan they decided to pursue. As I work in creating, selling and managing sponsorship, I  use this approach when assisting potential sponsors and sponsorship seekers in determining the opportunities that best suite them. I believe these five 'Ps' are crucial:

1. Aim for Permanence:
2. Make it part of the overall marketing and PR Plan
3. Advance the Purpose
4. Give it a Personality
5. Always benefit the Partnership